---
title: "Conversion Rate Calculator: Visitors to Orders | MCC"
description: "Enter visitors and orders to get your conversion rate and revenue per visitor. Free and private."
url: "https://mcc-solutionsnj.com/bookkeeping/conversion-rate-calculator"
---

Free tool

# Conversion rate calculator

See what share of visitors become customers, and what each visitor is worth.

[![Intuit ProAdvisor Gold tier badge](/img/credentials/intuit-proadvisor-gold.png)](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)Gold tier in Intuit's ProAdvisor program. [See my Intuit listing](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)

Keeping your own books? Tallyfinch does invoices, bank import and reports on your computer. [See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software)

Visitors

Orders or leads

Average order value ($) (optional)

Prefer to talk it through? [Take the free books check](/bookkeeping/health-check) or [contact us](/contact).

Share

## Put this tool on your own site

Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us.

[See every calculator you can embed](/embed)

How it works

## How it works

**Conversion rate = orders divided by visitors.** Revenue per visitor is orders times average order value, divided by visitors.

FAQ

## About this calculator

**What is a good conversion rate?**

It varies widely by industry, traffic source and offer. Track your own rate over time and test changes one at a time.

**Which visitors should I count?**

Use the same source for both numbers, such as sessions from your analytics tool, and the same date range.

**Can I use leads instead of orders?**

Yes. Enter leads in the orders box and leave order value blank.

**Is anything saved?**

No. The math runs in your browser and nothing you enter is sent to us.

**Is this tax or financial advice?**

No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.

Related: [roas and cost per acquisition calculator](/bookkeeping/roas-and-cost-per-acquisition-calculator), [ltv and cac calculator](/bookkeeping/ltv-and-cac-calculator). See [all free tools](/free-tools). More free tools: [Profit margin and markup calculator](/bookkeeping/profit-margin-and-markup-calculator), [1099 deadline calculator](/bookkeeping/1099-deadline-calculator), [Overtime deduction calculator](/bookkeeping/overtime-deduction-calculator), or [see all free tools](/free-tools).

Free

### Month-End Close Checklist (PDF)

The five-day close, one page to print. Enter your email and we send a link to confirm it is yours, then the download. We may email you about new toolkits, and every email has an unsubscribe link.

General information, not tax or legal advice. [How we write and check our tools](/editorial-standards).

Do it yourself

### Monthly KPI Dashboard Workbook

Type in each month's revenue, costs, receivables and cash, then pick a month and see the KPIs and charts that matter, with change from last month and the same month last year.

[See what's inside ($29)](/toolkits/monthly-kpi-dashboard-workbook)14-day full refund

Tallyfinch

### Books you keep on your own computer

Tallyfinch does invoices, bills, bank import, reconciliation and the main reports, in a file you own. $99 once, then $5 a month for updates; the app keeps working if you stop the plan. It does not do payroll or sales tax filing. The free download records up to 60 entries.

[See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software) [Download it free](/tools/pro/trial/mccBooks) [Compare the three apps](/software)

## Want your books and numbers handled?

[Free health check](/bookkeeping/health-check)[Call (908) 444-6373](tel:+19084446373)