---
title: "Leads Needed Calculator: Revenue Goal to Leads | MCC"
description: "Enter a revenue goal, average sale and close rates to see how many leads you need. Free and private."
url: "https://mcc-solutionsnj.com/bookkeeping/leads-needed-calculator"
---

Free tool

# Leads needed calculator

## Overview

Work backward from a revenue goal to the leads you need to bring in.

[![Intuit ProAdvisor Gold tier badge](/img/credentials/intuit-proadvisor-gold.png)](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)Gold tier in Intuit's ProAdvisor program. [See my Intuit listing](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)

Keeping your own books? Tallyfinch does invoices, bank import and reports on your computer. [See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software)

Revenue goal ($)

Average sale ($)

Close rate on qualified opportunities (%)

Share of leads that qualify (%)

Local app · $39

### Solopreneur CRM & Lead Desk (Local App + Notion Files)

Open one file and keep your leads, see who needs a follow-up today, and let the next date set itself when you log what you did, with nothing uploaded anywhere.

[See what is inside ($39)](/toolkits/solopreneur-crm-lead-desk)14-day full refund

Share

## Put this tool on your own site

Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us.

[See every calculator you can embed](/embed)

How it works

## How it works

Customers needed = goal divided by average sale. Qualified opportunities = customers divided by close rate. Leads = opportunities divided by the share of leads that qualify. Each step is rounded up.

Want a second pair of eyes on your books? [A free bookkeeping health check](/bookkeeping/health-check).

FAQ

## About this calculator

**Where do I find my close rate?**

Divide the customers you won by the qualified opportunities you worked over a period, using your own records.

**What if I do not track qualification?**

Enter 100 for the share of leads that qualify, and the leads figure will equal opportunities.

**Is this a forecast?**

No. It is arithmetic on the rates you enter. Real results vary.

**Is anything saved?**

No. The math runs in your browser and nothing you enter is sent to us.

**Is this tax or financial advice?**

No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.

Related: [conversion rate calculator](/bookkeeping/conversion-rate-calculator), [roas and cost per acquisition calculator](/bookkeeping/roas-and-cost-per-acquisition-calculator). See [all free tools](/free-tools). More free tools: [Percentage calculator](/bookkeeping/percentage-calculator), [Loan amortization schedule calculator](/bookkeeping/loan-amortization-schedule-calculator), [Down payment calculator](/bookkeeping/down-payment-calculator), or [see all free tools](/free-tools).

Free

### Month-End Close Checklist (PDF)

The five-day close, one page to print. Enter your email and we send a link to confirm it is yours, then the download. We may email you about new toolkits, and every email has an unsubscribe link.

General information, not tax or legal advice. [How we write and check our tools](/editorial-standards).

Local app

### Solopreneur CRM & Lead Desk (Local App + Notion Files)

Open one file and keep your leads, see who needs a follow-up today, and let the next date set itself when you log what you did, with nothing uploaded anywhere.

[See what is inside ($39)](/toolkits/solopreneur-crm-lead-desk)

Also in the [Freelancer Launch Bundle](/toolkits/freelancer-launch-bundle): 4 products for $89 instead of $126 separately.

Tallyfinch

### Books you keep on your own computer

Tallyfinch does invoices, bills, bank import, reconciliation and the main reports, in a file you own. $99 once, then $5 a month for updates; the app keeps working if you stop the plan. It does not do payroll or sales tax filing. The free download records up to 60 entries.

[See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software) [Download it free](/tools/pro/trial/mccBooks) [Compare the three apps](/software)

## Want your books and numbers handled?

[Free health check](/bookkeeping/health-check)[Call (908) 444-6373](tel:+19084446373)