---
title: "ROAS and Cost Per Acquisition Calculator | MCC Solutions"
description: "Enter ad spend, revenue, clicks and conversions to get ROAS, cost per click and cost per acquisition. Free and private."
url: "https://mcc-solutionsnj.com/bookkeeping/roas-and-cost-per-acquisition-calculator"
---

Free tool

# ROAS and cost per acquisition calculator

See what your advertising returns and what each customer costs to win.

[![Intuit ProAdvisor Gold tier badge](/img/credentials/intuit-proadvisor-gold.png)](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)Gold tier in Intuit's ProAdvisor program. [See my Intuit listing](https://proadvisor.intuit.com/app/accountant/search?searchId=matthew-coleman77)

Keeping your own books? Tallyfinch does invoices, bank import and reports on your computer. [See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software)

Ad spend ($)

Revenue from the ads ($)

Clicks

Conversions (sales or leads)

Prefer to talk it through? [Take the free books check](/bookkeeping/health-check) or [contact us](/contact).

Share

## Put this tool on your own site

Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us.

[See every calculator you can embed](/embed)

How it works

## How it works

**ROAS = revenue from ads divided by ad spend.** Cost per click is spend divided by clicks. Cost per acquisition is spend divided by conversions. Fill in what you know.

FAQ

## About this calculator

**What is a good ROAS?**

It depends on your margins. A ROAS of 4 means $4 of revenue per $1 of ads, which is profitable only if your costs and margin leave room.

**Is ROAS the same as ROI?**

No. ROAS compares revenue to ad spend. ROI compares profit to cost, so it also accounts for the cost of goods and other expenses.

**What counts as a conversion?**

Whatever action you are paying for, such as a purchase, a booking or a form submission.

**Is anything saved?**

No. The math runs in your browser and nothing you enter is sent to us.

**Is this tax or financial advice?**

No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.

Related: [ltv and cac calculator](/bookkeeping/ltv-and-cac-calculator), [roi and payback calculator](/bookkeeping/roi-and-payback-calculator). See [all free tools](/free-tools). More free tools: [Bank Statement Converter](/bookkeeping/bank-statement-converter-python-script), [Rent Roll and Late Notices](/bookkeeping/rent-roll-late-notice-python-script), [NJ Payroll Checker](/bookkeeping/nj-payroll-checker-python-script), or [see all free tools](/free-tools).

Free

### Month-End Close Checklist (PDF)

The five-day close, one page to print. Enter your email and we send a link to confirm it is yours, then the download. We may email you about new toolkits, and every email has an unsubscribe link.

General information, not tax or legal advice. [How we write and check our tools](/editorial-standards).

Do it yourself

### Monthly KPI Dashboard Workbook

Type in each month's revenue, costs, receivables and cash, then pick a month and see the KPIs and charts that matter, with change from last month and the same month last year.

[See what's inside ($29)](/toolkits/monthly-kpi-dashboard-workbook)14-day full refund

Tallyfinch

### Books you keep on your own computer

Tallyfinch does invoices, bills, bank import, reconciliation and the main reports, in a file you own. $99 once, then $5 a month for updates; the app keeps working if you stop the plan. It does not do payroll or sales tax filing. The free download records up to 60 entries.

[See Tallyfinch](/bookkeeping/mcc-books-downloadable-bookkeeping-software) [Download it free](/tools/pro/trial/mccBooks) [Compare the three apps](/software)

## Want your books and numbers handled?

[Free health check](/bookkeeping/health-check)[Call (908) 444-6373](tel:+19084446373)