--- title: "How to Use the Google Business Profile Products Tab | MCC" description: "A practical look at the products section of a Google Business Profile: who should use it, how to add items, photo tips, and how it differs from services." url: "https://mcc-solutionsnj.com/websites/guides/google-business-profile-products-section" --- Guide · Updated October 12, 2026 # How to Use the Google Business Profile Products Tab Not every profile needs a products section, but for shops, makers and any business that sells distinct items it can turn a listing into a mini catalog. Here is how to decide whether to use it and how to set it up well. By [Matthew Coleman](/about), MCC Solutions **Quick answer.** Services describe work you perform for someone, while products describe things a customer can buy or order, such as a menu item, package or line of goods. Use the products section if you sell distinct items; availability depends on your category. **Free tools:** [Free website SEO check](/websites/seo-checker) · [Search result preview](/websites/search-result-preview) ## Products versus services Services describe work you perform for someone. Products describe things a customer can buy or order, such as a menu item, a package, or a line of goods. Some businesses have both, and that is fine, though availability of each section can depend on your category. If your offer is a bundle that works like a fixed item, for example a starter maintenance plan, listing it as a product can be clearer than burying it in a service description. ## Adding an item step by step Open your profile in Search or Maps while signed in as an owner or manager, find the products option, and choose to add a product. Each item takes a name, an optional category, a description, a price or price range, and a photo. Group items into categories so a long list stays readable. For a shop, that could be departments. For a studio, it could be packages by size. ## Photos and descriptions that sell Use a real photo of the actual item, taken in decent light against a plain background. Stock images tell customers little. Keep the main subject centered, since the picture is cropped into a small thumbnail in many views. The description should answer practical questions: size, materials, what is included, how long it takes. Leave out hype. Include a link only when it goes to a page that truly matches that item. ## Prices and availability Showing a price filters out people who will not buy and saves your time. If prices change often, use ranges or a from price instead of a figure that goes stale. Outdated numbers are a common source of bad reviews. Remove items that are sold out for the season, or update them as soon as you can. A tidy catalog earns more trust than a long one with traps. ## Keeping the catalog in sync Pick a rhythm, such as a first of the month check. Compare the tab to your website and in-store signs. If you have an online store, make sure product names and prices agree. Do not copy long manufacturer text. Write short, original lines. Duplicated copy adds nothing and may hurt your site if you reuse it there. ## When to skip it If you sell a service that is quoted case by case, forcing it into products can mislead. A custom website, a bathroom remodel and a legal matter are not items with a fixed price. In those cases the services section, posts and your website do the job better. Skipping the section is a fine choice. A half-built catalog with three odd entries looks worse than none. Come back to it when you have a clear, repeatable set of offers, or when a seasonal item deserves a spot. If you do use it, test the link on every item from a phone. Many owners discover that a product link goes to a missing page months after a website change. Include the products tab in the checks you do whenever the site is updated or reorganized. ## Common questions **Is the products tab free to use?** Adding products to your own profile does not cost anything, though the options visible to you depend on your business category and may change. **How many products should I add?** Add the items customers ask about most, not everything. A focused list of ten good entries beats a hundred rushed ones. This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking. Let us handle it [### Google Business Profile Google Business Profile setup, verification, cleanup and ongoing care for small businesses, done within Google's guidelines. Business Profile →](/websites/services/google-business-profile) More guides - [Google Business Profile Photos: What to Upload](/websites/guides/google-business-profile-photos-guide) - [Google Business Profile Posts: Ideas and Pitfalls](/websites/guides/google-business-profile-posts) - [Managing Questions on Your Google Business Profile](/websites/guides/google-business-profile-questions-and-answers) - [Setting Business Hours on Google Without Errors](/websites/guides/google-business-profile-hours-setup) Free tools - [Website basics check](/websites/seo-checker) - [Is your website working for you? quiz](/websites/quiz) [All guides](/websites/guides) Reach small business owners working on their website and Google listing who read this guide: [advertise here](/advertise#websites). Do it yourself ### Notary Marketing Kit Everything a new notary needs to get found and get called, written out so you only fill in the blanks. 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