---
title: "Title tags and meta descriptions: how to write them | MCC"
description: "How to write page titles and meta descriptions that match search intent and earn clicks, with examples for a local service business."
url: "https://mcc-solutionsnj.com/websites/guides/title-tags-and-meta-descriptions"
---

Guide · Updated October 7, 2026

# Title tags and meta descriptions: how to write them

The title and description are what people see in search results. They do not guarantee a ranking, but they help people choose your page.

By [Matthew Coleman](/about), MCC Solutions

**Quick answer.** Write a unique title for each page saying what it is and where you serve, with the business name at the end, around 50 to 60 characters. Add a description of about 150 characters that gives a reason to click. Google may rewrite either.

**Free tools:** [Search result preview](/websites/search-result-preview) · [Free website SEO check](/websites/seo-checker)

## Title tags

Write a unique title for each page that says what the page is and where you serve, with your business name at the end. Keep it short enough to display, roughly 50 to 60 characters, though Google may rewrite titles.

## Meta descriptions

The description does not directly affect rankings, but Google often shows it. Write one or two sentences that describe the page honestly and give a reason to click, such as pricing, speed or service area. Google may substitute its own text.

## Avoid

The same title on every page. Stuffing in keywords. Writing for search engines instead of people. Promises the page does not keep.

## An example

For a mobile notary: "Mobile Notary in Cranford, NJ | Same-Day Visits | MCC Solutions" with a description that says what is offered, where and how to book.

## Check in Search Console

See which queries show your pages and which pages get clicks. Rewrite titles on pages that show often but rarely get clicked.

## Common questions

**Does Google use meta keywords?**

No. Google has said it ignores the meta keywords tag.

**Why does Google show a different title?**

Google may rewrite titles it finds unhelpful or repetitive. Clear, specific titles are rewritten less.

This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking.

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More guides

- [Core Web Vitals explained for small business owners](/websites/guides/core-web-vitals-explained)
- [How to set up Google Search Console for your site](/websites/guides/how-to-set-up-google-search-console)
- [Schema markup for local businesses: what to add](/websites/guides/schema-markup-for-local-business)
- [How long does SEO take to work?](/websites/guides/how-long-does-seo-take)

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