---
title: "UTM Link Builder: Free Campaign URL Builder | MCC Solutions"
description: "Add utm_source, utm_medium and utm_campaign to a link so you can see which campaign sent visitors. Free, private."
url: "https://mcc-solutionsnj.com/websites/utm-link-builder"
---

Free tool

# UTM link builder

Tag a link so your analytics can show which email, post or ad sent each visitor. Fill in the link and the campaign details, then copy the result.

Website link (include https://)

Source (where it appears, e.g. newsletter)

Medium (type, e.g. email)

Campaign name

Term (optional, paid keyword)

Content (optional, tells links apart)

Prefer to talk it through? [Get a quote](/websites/#quote) or [contact us](/contact).

Share

## Put this tool on your own site

Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us.

[See every calculator you can embed](/embed)

How it works

## How it works

The builder adds **utm_source, utm_medium and utm_campaign** (plus term and content if you fill them in) to the end of your link. Values are lower-cased and encoded so the link works everywhere.

FAQ

## About this calculator

**What are UTM parameters?**

Short tags added to the end of a link. Analytics tools such as Google Analytics read them to report which source, medium and campaign sent each visit.

**Should I tag internal links?**

No. Use UTM tags on links from outside your site, such as emails, social posts and ads. Tagging links inside your own site can overwrite where a visit really came from.

**Do the tags change SEO?**

They do not change rankings, but tagged links can show up as separate URLs in reports, so use consistent names.

**Is anything saved?**

No. The math runs in your browser and nothing you enter is sent to us.

See [all free tools](/free-tools). More free tools: [Google review link and QR code](/websites/google-review-link-and-qr-code), [Free website audit](/websites/website-audit), [Keyword density checker](/websites/keyword-density-checker), or [see all free tools](/free-tools).

General information, not tax or legal advice. [How we write and check our tools](/editorial-standards).

## Want help getting found online?

[Get a quote](/websites/#quote)[Call (908) 444-6373](tel:+19084446373)