Free tool
Conversion rate calculator
See what share of visitors become customers, and what each visitor is worth.
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Put this tool on your own site
Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us, and the line under it links back to this page.
How it works
How it works
Conversion rate = orders divided by visitors. Revenue per visitor is orders times average order value, divided by visitors.
FAQ
About this calculator
What is a good conversion rate?
It varies widely by industry, traffic source and offer. Track your own rate over time and test changes one at a time.
Which visitors should I count?
Use the same source for both numbers, such as sessions from your analytics tool, and the same date range.
Can I use leads instead of orders?
Yes. Enter leads in the orders box and leave order value blank.
Is anything saved?
No. The math runs in your browser and nothing you enter is sent to us.
Is this tax or financial advice?
No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.
Related: roas and cost per acquisition calculator, ltv and cac calculator. See all free tools. More free tools: Leads needed calculator, Loan-to-value ratio calculator, Auto loan calculator, or see all free tools.
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General information, not tax or legal advice. How we write and check our tools.