Free tool
Leads needed calculator
Work backward from a revenue goal to the leads you need to bring in.
Prefer to talk it through? Take the free books check or contact us.
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Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us, and the line under it links back to this page.
How it works
How it works
Customers needed = goal divided by average sale. Qualified opportunities = customers divided by close rate. Leads = opportunities divided by the share of leads that qualify. Each step is rounded up.
FAQ
About this calculator
Where do I find my close rate?
Divide the customers you won by the qualified opportunities you worked over a period, using your own records.
What if I do not track qualification?
Enter 100 for the share of leads that qualify, and the leads figure will equal opportunities.
Is this a forecast?
No. It is arithmetic on the rates you enter. Real results vary.
Is anything saved?
No. The math runs in your browser and nothing you enter is sent to us.
Is this tax or financial advice?
No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.
Related: conversion rate calculator, roas and cost per acquisition calculator. See all free tools. More free tools: Free Excel templates, Cap rate calculator, Cash-on-cash return calculator, or see all free tools.
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Month-End Close Checklist (PDF)
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General information, not tax or legal advice. How we write and check our tools.
Local app
Solopreneur CRM & Lead Desk (Local App + Notion Files)
Open one file and keep your leads, see who needs a follow-up today, and let the next date set itself when you log what you did, with nothing uploaded anywhere.
Also in the Freelancer Launch Bundle: 4 products for $89 instead of $126 separately.