Quick answer. Give the AI only the facts from your walk-through and the MLS data, tell it to describe the property rather than the buyer, and have it list any phrase that could describe a type of person. Then check every fact, number and name yourself. The Fair Housing Act bars ads that indicate a preference, limitation or discrimination, whoever or whatever wrote them.
Why a workflow beats a one-off prompt
Most agents already have the facts; what takes time is turning them into five versions of the same thing: MLS remarks, a social caption, an email blast, a flyer and a seller update. A workflow does that conversion in minutes. The risk is that a chat assistant reaches for stock real estate phrases, and some of those ("perfect for families", "walking distance to church", "exclusive community") describe people, not property. So the listing workflows ask the AI to flag those phrases, and a second-pass review catches what the first missed.
Each workflow has five parts: the job it does, a prompt template with [BRACKETS] to fill, an example input with the kind of output to expect, a check before you send (facts, numbers, names, tone), and a privacy rule. Every prompt ends by telling the AI to write [CHECK] instead of guessing, so missing facts show up instead of being invented.
Three workflows you can run today
1. Listing description with a fair-housing wording check
Prompt template (replace every [BRACKET] with your facts):
You are writing a property listing for a real estate agent. Using only the facts below, write (1) an MLS description of about [WORD LIMIT] words and (2) a 40-word social media version. Describe the property, its features and its location; do not describe who should live there or who the neighbors are. Avoid words about race, color, religion, sex, disability, familial status or national origin, and avoid phrases like "perfect for families", "ideal for singles" or "walking distance to church". Facts: property type [TYPE]; bedrooms [N]; bathrooms [N]; square feet [N, from the listing data]; lot [SIZE]; updates [LIST WITH YEARS]; features [LIST]; nearby places [PARKS, TRANSIT, SHOPS BY NAME]; showing notes [NOTES]. Then list any phrase in your draft that could describe a type of person rather than the property. If any fact you need is missing, write [CHECK] instead of guessing. After the draft, list every [CHECK] and anything you assumed.
Example input: Ranch, 3 bed, 2 bath, 1,450 sq ft per tax record, 0.25 acre, kitchen redone 2023, new roof 2021, finished basement, fenced yard, 0.4 miles to the train station, near Memorial Park.
What to expect: Expect a 150 to 250 word description that opens with the strongest feature (the 2023 kitchen), a 40-word social version, and a short list of phrases to look at again. Sample: "Single-level living with a kitchen redone in 2023, a 2021 roof and a finished basement for extra space..."
Check before you send:
- Facts: every feature and year matches your notes and the listing data; nothing was added (no "hardwood" you didn't mention).
- Numbers: bedrooms, baths, square feet and lot size match the MLS input exactly; no rounding up.
- Names: street, town, park, school district and transit names are spelled correctly; no school ranking was invented.
- Tone: describes the home and amenities, not the buyer; read the flagged-phrase list and fix each one.
Privacy rule: Leave out the seller's name, why they're selling, lockbox and alarm codes, and anything about who lives there now.
Rule to know: The Fair Housing Act bars ads that indicate a preference, limitation or discrimination; HUD's page gives "no children" and "no wheelchairs" as examples. New Jersey's Law Against Discrimination adds more protected characteristics. Check your state and local rules and your brokerage's policy. (HUD, HUD, NJ Department of Community Affairs)
2. Second-pass fair-housing wording review of any ad
Prompt template (replace every [BRACKET] with your facts):
Review the housing ad below as a careful editor. List every word or phrase that describes or suggests a preferred or unwanted type of buyer or renter, including by race, color, religion, sex, disability, familial status, national origin, or [ANY ADDED PROTECTED CHARACTERISTICS IN YOUR STATE]. For each, explain in one line why it could be read that way and suggest a replacement that describes the property or amenity instead. Do not rewrite the rest of the ad. Do not give legal conclusions. Ad: [PASTE AD TEXT]. If any fact you need is missing, write [CHECK] instead of guessing. After the draft, list every [CHECK] and anything you assumed.
Example input: Draft flyer: "Quiet, mature neighborhood, perfect for empty nesters. Walk to St. Mary's. Exclusive community."
What to expect: Expect a short table: phrase, why it may be read as a preference, suggested replacement. For example, "perfect for empty nesters" may signal familial status; replace with "single-level living, low-maintenance yard". "Walk to St. Mary's" could become "0.3 miles to Main Street" or name a non-religious landmark.
Check before you send:
- Facts: replacements are still true for this property.
- Numbers: distances in the replacements come from a map, not the AI.
- Names: landmarks you keep are public places, and the names are right.
- Tone: the AI's review is a second pair of eyes, not a clearance; your broker's review still applies.
Privacy rule: Paste only the ad text. No client names, no showing feedback, no comments about who is interested.
Rule to know: HUD's advertising page and the NJ Division on Civil Rights fact sheet ("No Section 8" is an example of an unlawful ad in New Jersey). HUD withdrew its 2024 digital-platform advertising guidance in September 2025; the Fair Housing Act itself still applies. (HUD, NJ Division on Civil Rights, Federal Register)
3. Weekly seller update email
Prompt template (replace every [BRACKET] with your facts):
Write a weekly update email from a listing agent to the seller of [ADDRESS, OR "your home"]. Use only these numbers for the week: online views [N, SOURCE]; saves [N]; showings [N]; second showings [N]; open house visitors [N]; offers [N]. Feedback themes: [2-3 BULLETS]. What I did this week: [LIST]. Plan for next week: [LIST]. Keep it under 180 words, start with the most important news, and end with one question for the seller. Don't predict when it will sell or at what price. If any fact you need is missing, write [CHECK] instead of guessing. After the draft, list every [CHECK] and anything you assumed.
Example input: Views 412 (portal), saves 19, showings 5, second showings 1, no offers. Did: new photos of the yard, price-reduction analysis ready. Next: broker open Tuesday.
What to expect: Expect a subject line ("Week 3 update: 5 showings, 1 second look"), a short numbers block, two feedback lines, next week's plan, and one question such as "Can we talk Monday about the analysis?"
Check before you send:
- Facts: activity and plans match what happened; the AI didn't add a task you didn't do.
- Numbers: each number matches its source report; sources are named.
- Names: the seller's name and the property are right; no buyer names.
- Tone: steady and factual, no promises about timing or price.
Privacy rule: Don't paste the seller's mortgage payoff, net sheet, reasons for moving or personal circumstances.
How many hours would they give back?
Fill in at least one workflow.
Rules to know before you post or send
The Fair Housing Act prohibits making, printing or publishing an advertisement that indicates a preference, limitation or discrimination; HUD's own examples are "no children" and "no wheelchairs" (HUD advertising page). The Act covers race, color, national origin, religion, sex, familial status and disability (HUD overview). New Jersey's Law Against Discrimination adds more, including marital and civil union status, gender identity or expression, sexual orientation and source of lawful income (NJ DCA).
HUD withdrew its April 2024 guidance on advertising through digital platforms, effective September 17, 2025 (Federal Register notice). The statute itself didn't change. In New Jersey, the Real Estate Commission's FAQ cites N.J.S.A. 45:15-17(g), which bars licensee promotions involving a lottery, contest, game, prize or drawing (NJ REC FAQ), so the open house workflow never offers a giveaway. Check your own state's commission rules and your brokerage's policy.
What stays out of the chat
Whatever the workflow, don't paste Social Security numbers, ITINs, driver's license or passport numbers, or photos of IDs; bank, card or loan account numbers and routing numbers; health information about a named person: diagnoses, medications, allergies, disability details; passwords and door, lockbox, alarm or gate codes; signed contracts, leases or applications with personal details still on them; anything a client told you in confidence. Use first names or roles, type only the facts a draft needs, and set your AI tool's chat history and training options to the most private choice it offers. The FTC's guide for businesses puts it as take stock, scale down, lock it, pitch it and plan ahead (FTC). If staff use AI tools too, the Small Business AI Use Policy Kit puts these rules in a written policy. The free AI tool risk check shows how much business data is going into AI tools now.
All 13 workflows in the kit
- Listing description with a fair-housing wording check
- Second-pass fair-housing wording review of any ad
- First reply to a new online lead
- Showing feedback summary for sellers
- Weekly seller update email
- Open house promotion posts
- Monthly market update from your own numbers
- Area overview for buyers from sources you choose
- Contract-to-close timeline email for clients
- Replies to online reviews
- Review requests to every closed client
- Home anniversary and past-client check-ins
- Agent bio and profile rewrite
Each comes with the same five parts as the samples above. Related: AI Prompt Pack for Bookkeepers and Notaries. Other trades: contractors and home service pros · salons and beauty pros · restaurants and food vendors · landlords and property managers · freelancers and creatives. Or start at the AI workflows hub.
Sources
- HUD: Advertising and marketing (Fair Housing Act)
- HUD: Housing discrimination under the Fair Housing Act
- NJ Department of Community Affairs: Discrimination in housing
- Federal Register: HUD notice withdrawing FHEO guidance documents (Apr. 6, 2026)
- NJ Real Estate Commission: FAQs
- FTC: The Consumer Reviews and Testimonials Rule, questions and answers
- FTC: Protecting personal information, a guide for business
General information checked November 2026 against the official sources above, not legal advice. Check your state and local rules. No AI product or vendor is recommended; the workflows work in any chat assistant. The calculator runs in your browser, and nothing you enter is sent or saved.
Common questions
Can I use an AI tool to write my listing descriptions?
Yes, as a first draft. You're still responsible for every fact in the ad and for its wording. Give the tool only facts from your notes and the listing data, and check bedrooms, baths, square footage and updates against the MLS before posting.
What words should I avoid in a listing?
Avoid anything that describes who should or shouldn't live there. HUD's examples of discriminatory ad wording are "no children" and "no wheelchairs"; phrases like "perfect for families" or "ideal for singles" can raise the same concern. Describe the property and amenities instead, and check your state's rules, which may protect more characteristics.
Is HUD's 2024 guidance on AI and online housing ads still in effect?
No. A HUD notice published in the Federal Register on April 6, 2026 lists the April 29, 2024 digital-platform advertising guidance among documents withdrawn effective September 17, 2025. The Fair Housing Act's advertising provision still applies.
What client information should never go into an AI chat?
Social Security and ID numbers, account and loan numbers, pre-approval letters, signed contracts and anything a client told you in confidence. Type the few facts a draft needs, such as dates or features, instead of pasting documents.
How much time will these workflows actually save?
It depends on how you work now. Time yourself doing the job the usual way, then with the workflow including the checking, and put both into the calculator on this page. A workflow that isn't faster once checking is counted isn't worth keeping.