What a citation is
A citation is any mention of your business details online, such as a directory listing, a chamber of commerce page or a social profile. Links are a bonus, but the details themselves count.
Why consistency matters
Conflicting phone numbers or addresses confuse customers and can confuse Google. They also cause duplicate listings and wrong information in maps and apps.
A sensible approach
Decide your exact business name, address format and primary phone number. Match them on your site, Business Profile and the major platforms that matter for your trade. Fix errors you find. You do not need hundreds of listings.
Watch for old information
Moved, changed phone numbers or rebranded? Search for the old details and update or remove those listings.
Skip the spam directories
Paying for mass directory submissions rarely helps and can create clutter. Focus on a small set of accurate, relevant listings.
Common questions
Do I need to pay for a listing service?
Usually not. Most important listings are free to claim and update.
What if I use a call-tracking number?
Use a tracking number carefully and keep your main number listed consistently. Check Google's guidance.
This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking.