Say what you do and where
The home page should say, in plain words, what you do and where you serve. Do this above the fold on a phone.
Contact information everywhere
A tappable phone number, hours, address or service area, and a contact form. Make the next step obvious.
Service pages
One page per main service with details, how it works, how pricing works and how to book.
Trust
Real photos, your credentials and licenses, honest descriptions and actual customer reviews. Do not invent testimonials or logos.
Mobile and speed
Most visitors use a phone. The site must load fast, be readable and work with a thumb. See our Core Web Vitals guide.
The basics Google likes
HTTPS, clear titles and headings, a sitemap, and structured data that matches the page.
Accessibility
Readable text, enough contrast, labeled forms and alt text on images. It helps everyone and reduces legal risk.
Common questions
Do I need a blog?
Not necessarily. A few helpful guides on real customer questions are enough.
Do I need online booking?
Only if it helps customers. A clear form or phone number often does the job.
This guide is general information. Search engines change how they work and their guidelines; check Google's current documentation for your situation. Nobody can guarantee a ranking.